Best place to start
Free 7-Day Fat Loss Kickstart Plan
Simple meals, quick workouts, and daily actions to get fitter without overthinking it.
Send me the plan
Ultra · Ironman · Real-world fitness
Go further than you thought you could.
British Army veteran, Ironman and ultra finisher. I help everyday people lose weight, build endurance, and train with structure that fits real life.
30+Years running
IronmanAnd ultra finisher
50–100KUltra distances
40lb+Kit events carried
Free guide
The 7-Day Fat Loss
Kickstart Plan.
Seven days. No calorie maths, no gym required. One clear action a day, built from what actually works with the people I coach.
What's inside
- 01The plate methodBuild any meal in thirty seconds, without weighing a thing.
- 02Three short workoutsTwenty minutes each. Living-room floor, no kit.
- 03The day-by-day planFood focus, movement target and one win, for all seven days.
- 04Tracker and reviewPrint it, tick it, see what changed by Sunday.
Everything in one place.
Socials, the free plan, and the kit I actually point people to.
More than random workouts.
Three ways to train, depending on where you are right now.
Foundation
Fat loss and fitness
For people who need structure, consistency, and simple daily action.
- Daily habits
- Food structure
- Beginner-friendly training
Endurance
Road to ultra
For runners moving from normal road runs to 50K and beyond.
- Mileage progression
- Nutrition practice
- Recovery planning
Performance
Ironman mindset
For people chasing a harder event who need accountability.
- Swim, bike, run structure
- Race preparation
- Mindset under fatigue
About James
Built from experience, not theory.
James Gonzo Fitness is built on hard-won endurance experience, British Army values, and advice people can actually follow.
- 30+ years of running experience
- British Army veteran
- Ironman and ultra-distance finisher
- Ultra events completed in full military kit, carrying 40+lbs
- Fitness, health and mindset content across social media
Kit worth the money.
A proper kit page with the run, swim, bike and nutrition products I point people to.
Explore the full kit listRun
Ultra essentials
Hydration vest, poles, headlamp, and distance gear for longer days out.
Swim and bike
Triathlon basics
Technique tools, turbo trainer kit, and race-prep basics.
Nutrition
Daily support
Simple support products alongside food, sleep and consistent training.
Digital programme · £29 founding version
Fit Again in 6 Weeks.
A simple self-guided reset for busy adults who want to lose fat, rebuild consistency and stop starting again every Monday.
See the programme Buy now on Payhip
Instant digital access
Programme PDF + trackers
Three training levels, normal-food nutrition rules, weekly check-ins, and a printable tracker.