Ultra · Ironman · Real-world fitness

Build the bodyand mindsetto go further.

British Army veteran, Ironman and ultra finisher helping everyday people lose weight, build endurance, and train with structure that fits real life.

Start with the free 7-day plan DM “ULTRA” on Instagram

30+ years running British Army veteran Ironman + ultra finisher

50KUltra focus

100KDistance goals

40lb+Kit events

01 Show up daily

02 Build grit

03 Go further

Link hub

Everything useful in one place.

This replaces the Linktree with a proper branded home: socials, calls, free resources, and recommended kit.

Best place to start

Free 7-Day Fat Loss Kickstart Plan

Simple meals, quick workouts, and daily actions to get fitter without overthinking it.

Send me the plan

Instagram
Follow + DM “ULTRA”→ YouTube
Videos, vlogs, fitness content→ TikTok
Daily posts and training clips→ Facebook
Follow James Gonzo Fitness→ Recommended kit
Run, swim, bike, nutrition→

Coaching direction

For people who want more than random workouts.

The site can support both sides of your brand: fat loss for beginners and endurance coaching for runners/triathletes.

Foundation

Fat loss + fitness

For people who need structure, consistency, and simple action.

Daily habits
Food structure
Beginner-friendly training

Endurance

Road to ultra

For runners moving from normal road runs to 50K and beyond.

Mileage progression
Nutrition practice
Recovery planning

Performance

Ironman mindset

For people chasing a harder event and needing accountability.

Swim/bike/run structure
Race preparation
Mindset under fatigue

Free guide

Get the 7-Day Fat Loss Kickstart Plan.

Use this as the main social-media CTA while the full coaching offer gets tightened. Every signup is emailed the PDF and saved to your Google Sheet.

About James

Built from experience, not theory.

James Gonzo Fitness is built around hard-won endurance experience, British Army values, and practical fitness advice people can actually follow.

30+ years of running experience
British Army veteran
Ironman and ultra-distance finisher
Has completed ultra-distance events in full military kit carrying 40+lbs
Shares fitness, health, endurance, and mindset content across social media

Recommended kit

Gear and nutrition James actually points people to.

We can turn your Linktree shop categories into proper pages later. For now, this keeps the affiliate/product angle without letting it dominate the site.

Run

Ultra essentials

Hydration vest, poles, headlamp, and distance gear.

Triathlon

Swim + bike

Technique tools, turbo trainer kit, and race prep basics.

Nutrition

Daily support

Minerals, seeds, greens, and recovery-support products.